Our Role | August 2020 – Present
After our successful work on SYNTHETIK: Legion Rising, developers Flow Fire Games asked us to help out with the console release of SYNTHETIK – to be known as SYNTHETIK: Ultimate. This entailed releases on three platforms: Xbox One, PlayStation 4 and Nintendo Switch, and working with representatives at Microsoft, Sony and Nintendo to get SYNTHETIK: Ultimate the attention it deserves. The initial release was Xbox and Nintendo Switch, with the PlayStation 4 release following later.
We also ran a PR campaign to press and influencers about the release, while also hyping the free Ultimate Edition upgrade to the PC version of SYNTHETIK and clarifying the messaging about the multiple different entries in the SYNTHETIK catalogue to make sure we caught the attention of potential customers. Positive reviews included Screen Rant and Fingerguns.
