Our role | October 2019 – Present
Isonzo is the third entry in the WW1 Game series by Blackmill Games and M2H. As with Verdun and Tannenberg – the first and second entries in the series – we’re responsible for the complete marketing process, working together closely with the developers to ensure their goals are reached. We kicked off the announcement of Isonzo with an IGN exclusive, and it went on to be one of our most viewed campaigns yet!
We work with distribution partners including Steam, Sony, Microsoft, Humble Bundle and others to ensure that Isonzo stands out on storefronts across every platform. Game Drive handles the setup of the stores, as well as featuring and preorders, so the developers can keep focus on Isonzo itself.
Project milestones
Throughout our collaboration with Blackmill on Isonzo, we’ve achieved significant milestones in marketing and brand development. We’ve consistently supported the release of new maps and DLCs with targeted marketing campaigns that have driven engagement and excitement within the community.
In addition, we played a key role in developing and promoting in-game events like “Ascent,” which have been instrumental in keeping the community vibrant and active. A major highlight came in June 2024, when Isonzo joined Xbox Game Pass, marking an important moment for both community growth and increased game visibility.